Whether for a vacation, a getaway, a meal, a shopping value or an entertaining experience, the decision to go to one destination or another is preceded by a thought process.
Sometimes it is based on habit, as routine as which way to turn when leaving one’s driveway. Sometimes it is the result of extensive research.
It is always motivated by the expectation of a desirable, personal experience. Being placed in the consideration set for a customer’s decision is at the heart of “destination marketing.” All of the messages one is exposed to, consciously or subliminally, add up to whether your business will be the destination patronized or not. Paradise Creative Group has years of experience in building destination awareness and preference for its clients.